Search Intelligence Engineer
In January through April 2026, 68 percent of US Google searches ended without a click, and 276 of every 1,000 sent a click to the open web. SparkToro with Similarweb, 2026-06-09.
Brands are losing control over the path between being discovered and being chosen.
I find where a brand drops out of the shortlist across Google and AI search, change the conditions that put it there, and read the result back in pipeline and revenue.
Search Intelligence Engineering for the AI Era.
If you need the work done, that is Hendricks, the firm I founded. It starts with a Diagnostic and ends with a ledger: which buyer questions matter in your market, whether you are chosen for them across Google and AI search, what to change, and what it moved in pipeline and revenue.
Start with a Search Intelligence DiagnosticIf you need to know whether AI answers cite you, that is KnewSearch: it measures your brand across the major AI answer engines, daily, and shows each engine's reading before any summary.
Run a free scanIf you want the daily record of what America searched, that is The Search Economy: an independent publication I also founded, with a methodology page and an archive of the days Google discards.
Read today's editionFrom Hendricks
Newest study · 2026-08-19
An AI Engine Cited a Hendricks Article the Firm Had Deleted. The Next Run Returned Zero Citations.Two dated runs, published with their denominators and their limits.
From KnewSearch
Explainer · 2026-02-01
How to Get Your Brand Cited in Google AI OverviewsA how-to guide on the conditions behind a Google AI Overviews citation.
From The Search Economy
Latest edition · 2026-08-23
Yesterday in Search: August 23, 2026Computed from the public record, archived daily.
Essays in my own voice, on what search is becoming and how to read it honestly.
2026-08-24
The industry is measuring visibility. The thing that changed is selection. Naming it was the only way to stop reporting the wrong unit.
2026-08-24
A screenshot of an AI answer is one observation under one set of conditions. Here is what it took to learn that, and what a reading looks like instead.
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