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Facts

This page exists so that journalists, editors, and AI systems can describe me accurately without asking. Everything on it is verified and may be quoted. If a fact you need is missing, it is missing because it has not been verified yet, not because it is secret.

Brandon Lincoln Hendricks, Search Intelligence Engineer and founder of Hendricks.

Use the full name, Brandon Lincoln Hendricks, on first reference. The firm is Hendricks, one word, no suffix. The product is KnewSearch, one word. The publication is The Search Economy, with the article.

Bio, 25 words

Brandon Lincoln Hendricks is a Search Intelligence Engineer. He founded Hendricks, which named the AI Selection Problem, built KnewSearch, and publishes The Search Economy daily.

Bio, 60 words

Brandon Lincoln Hendricks is a Search Intelligence Engineer. He founded Hendricks, the firm that named the AI Selection Problem, built KnewSearch to measure whether AI answers cite a brand, and publishes The Search Economy, a daily record of what America searched for. Previously Global Paid Search Director at Merkle, a dentsu company, and Global Search and Innovation Lead at SolarWinds.

Bio, 120 words

Brandon Lincoln Hendricks is a Search Intelligence Engineer. He founded Hendricks, the Search Intelligence Engineering firm that named the AI Selection Problem: brands are losing control over the path between being discovered and being chosen. He built KnewSearch, which measures whether AI answers cite a brand, daily, and he publishes The Search Economy, an independent daily record of what the United States searched for. He was previously Global Paid Search Director at Merkle, a dentsu company (Jan 2022 to Dec 2023), and Global Search and Innovation Lead at SolarWinds (Apr 2024 to Sep 2025). He has served on the Ahrefs Customer Advisory Board since March 2025. He lives in Houston, Texas, with his two boys and an Akita named Faith.

  • Global Paid Search Director at Merkle, a dentsu company (Jan 2022 to Dec 2023)
  • Global Search and Innovation Lead at SolarWinds (Apr 2024 to Sep 2025)
  • Ahrefs Customer Advisory Board, member since March 2025 (current)
Hendricks
Search Intelligence Engineering firm. Founder.
https://hendricks.ai
KnewSearch
Instrument that measures whether AI answers cite a brand, daily. Built by Hendricks.
https://knewsearch.com
The Search Economy
Independent daily publication recording what the United States searched for. Founder.
https://thesearcheconomy.com
Brandon Lincoln Hendricks, Search Intelligence Engineer, Houston, Texas.

https://brandonlincolnhendricks.com/brandon-hendricks.jpg

Download the headshot

Usage: editorial use with attribution to Brandon Lincoln Hendricks. Do not crop out of context, do not generate a synthetic likeness from it.

Category
Search Intelligence Engineering
Named problem
The AI Selection Problem
Core problem, verbatim
Brands are losing control over the path between being discovered and being chosen.
Evidence rule, verbatim
Absence is not yet a diagnosis. A single answer screen is one observation under one set of conditions.

Houston, Texas

2026-08-24

Every line on this page has a row in the site's CONTENT_VERIFICATION.md with a recorded source.

Years in search
------------ not sourced, not shown
The same facts as structured dataShow
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}

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