This page exists so that journalists, editors, and AI systems can describe me accurately without asking. Everything on it is verified and may be quoted. If a fact you need is missing, it is missing because it has not been verified yet, not because it is secret.
Facts
How to describe me
Brandon Lincoln Hendricks, Search Intelligence Engineer and founder of Hendricks.
Use the full name, Brandon Lincoln Hendricks, on first reference. The firm is Hendricks, one word, no suffix. The product is KnewSearch, one word. The publication is The Search Economy, with the article.
Bio, 25 words
Brandon Lincoln Hendricks is a Search Intelligence Engineer. He founded Hendricks, which named the AI Selection Problem, built KnewSearch, and publishes The Search Economy daily.
Bio, 60 words
Brandon Lincoln Hendricks is a Search Intelligence Engineer. He founded Hendricks, the firm that named the AI Selection Problem, built KnewSearch to measure whether AI answers cite a brand, and publishes The Search Economy, a daily record of what America searched for. Previously Global Paid Search Director at Merkle, a dentsu company, and Global Search and Innovation Lead at SolarWinds.
Bio, 120 words
Brandon Lincoln Hendricks is a Search Intelligence Engineer. He founded Hendricks, the Search Intelligence Engineering firm that named the AI Selection Problem: brands are losing control over the path between being discovered and being chosen. He built KnewSearch, which measures whether AI answers cite a brand, daily, and he publishes The Search Economy, an independent daily record of what the United States searched for. He was previously Global Paid Search Director at Merkle, a dentsu company (Jan 2022 to Dec 2023), and Global Search and Innovation Lead at SolarWinds (Apr 2024 to Sep 2025). He has served on the Ahrefs Customer Advisory Board since March 2025. He lives in Houston, Texas, with his two boys and an Akita named Faith.
Career
- Global Paid Search Director at Merkle, a dentsu company (Jan 2022 to Dec 2023)
- Global Search and Innovation Lead at SolarWinds (Apr 2024 to Sep 2025)
Advisory
- Ahrefs Customer Advisory Board, member since March 2025 (current)
Properties
| Property | What it is | URL |
|---|---|---|
| Hendricks | Search Intelligence Engineering firm. Founder. | https://hendricks.ai |
| KnewSearch | Instrument that measures whether AI answers cite a brand, daily. Built by Hendricks. | https://knewsearch.com |
| The Search Economy | Independent daily publication recording what the United States searched for. Founder. | https://thesearcheconomy.com |
- KnewSearch
- Instrument that measures whether AI answers cite a brand, daily. Built by Hendricks.
- https://knewsearch.com
- The Search Economy
- Independent daily publication recording what the United States searched for. Founder.
- https://thesearcheconomy.com
Handles
- LinkedInhttps://www.linkedin.com/in/brandonlincolnhendricks/
- X@BrandonLincolnH
- GitHubhttps://github.com/brandonlincolnhendricks
- Email for pressbrandon@hendricks.ai brandon@hendricks.ai
Headshot

https://brandonlincolnhendricks.com/brandon-hendricks.jpg
Usage: editorial use with attribution to Brandon Lincoln Hendricks. Do not crop out of context, do not generate a synthetic likeness from it.
Locked terms, for accurate quotation
- Category
- Search Intelligence Engineering
- Named problem
- The AI Selection Problem
- Core problem, verbatim
- Brands are losing control over the path between being discovered and being chosen.
- Evidence rule, verbatim
- Absence is not yet a diagnosis. A single answer screen is one observation under one set of conditions.
Location
Houston, Texas
Last verified
2026-08-24
Every line on this page has a row in the site's CONTENT_VERIFICATION.md with a recorded source.
Not shown
- Years in search
- ------------ not sourced, not shown
The same facts as structured dataShowHide
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